Because ageing is timeless…
Tasty, tender meat that’s aged to perfection. That’s exactly the way Grandad liked it. But Grandad also cared for the land – he wanted his farm to be sustainable for generations. Grandad’s Beef stays true to Grandad’s vision. Our beef is raised on small, family farms that use regenerative farming practices. We’re on a mission to improve the health of our animals, our environment, and our waterways. We owe it to future generations. We owe it to Grandad’s legacy.
Become part of the Grandad’s legacy – support Regenerative Agriculture and help us #RegenerateNZ
- 100% Grass-fed
- Aged on the bone
- Endorsed by top NZ chefs
So, what is Regenerative Agriculture?
Wikipedia explains “an approach to farming systems that rejects pesticides, artificial fertilisers and aims to regenerate topsoil, increase biodiversity, improve water cycles, enhance ecosystem services, increase resilience to climate fluctuation and strengthen the health and vitality of farming:
Grandad (aka Cliff Bayliss) explains “it’s simply a common sense approach to farming” It’s the farming system he adopted more than 30 years ago.
We used to say “we are what we eat”, but now we know “we are what we eat, eats too” Just knowing where your meat comes from is no longer enough. Grandad’s Beef farm accreditation gives you the confidence that the meat you are purchasing has been grown in a way that supports the cycle at the very beginning – with healthy soil, producing healthy pasture, producing healthy animals to promote healthy humans and a healthy environment.